Please take a moment to review the video on targeting a market in the additional course materials. Also read the chapter or review the slides on how to target the market

Please answer the following questions. 

1. Provide a summary of the main points in the video

2. Review the slide on the PVP framework and discuss why it is important to communicate the value of your product. 

3. Select one business or product that you are familiar with and create the ideal customer avatar (This needs to be an indepth description)

Your assignment is due by 11:59pm on 11/07 to Ecampus. Only word or pdf attachments will be accepted. Please do not type your entire assignment into the comment section. Please use the question numbers when answering the questions. 

The video web: https://www.youtube.com/watch?v=LeIePgFDAQI