Choose an urban legend, but please don’t duplicate. Put a link to the tale and then answer each of the following:

• What is the purpose of the Urban Legend? (I.e. What is the core message?)
• Describe who you think the target audience is for this message?
• How does this message achieve credibility? (Be specific in identifying which of these factors is used: an anti-authority, concrete details, use statistics, the Sinatra Test and/or testable credentials.)
• What do urban legends teach us about credibility for successful messaging?