09 Nov New Product/Service/Adaptation
POSITION PAPER ASSIGNMENT:
What if
Yourbrand figured out how to approach and capture this crucial market segment?
Please write a 2-3 page paper that outlines either a new product orservice or an adaptation to an existing product or service that will address anopportunity aimed at Generation Zers. You should explain how the current COVID-19 situation is affecting yourbrands performance and how your idea will address the current dilemma as wellas positioning your brand for the undoubtedly changed future globalenvironment.
Have fun with this, think outside thebox, do a bit of online research.
This will take the place of the Finalexam essay and will count as 10% (5% for content and 5% for delivery) of yourfinal grade.
