09 Nov Communication Strategy Analysis Overview
Assignment Requirements
- Citation Requirements: Minimum 2 scholarly resources
- Word Count (excluding title and reference page): 1500-2000 words
- APA formatting
- Plagiarism submission
- Number of Slides: 5-6
- Presentation is to be professional looking and creative
- Narrated
- Length of Time: 5-7 minutes
- Minimum of 2 resources
- Analyze the situation/problem.
- What is the underlying issue with the current messaging strategy?
- What is the possible impact on the organization?
- Describe the strategic intent.
- What are the objectives?
- How does it align with the mission?
- Analyze the audience.
- What is the audience demographics?
- What is the audience size?
- Is the audience heterogeneous?
- Different levels of expertise and interest.
- Messaging strategy/proposal
- Conduct research.
- Propose a messaging strategy to address the problem(s) identified in number 1.
- What is the intent of your proposed message?
- What is the possible impact of the message?
- What is the possible impact on the organization?
- Develop a narrated presentation on messaging strategy.
- The presentation must have an integrated introduction and conclusion.
- The body of the presentation is to address each of the main points:
- Strategic intent
- Audience
- Message
- Situation
- Present a messaging strategy.
