09 Nov The Big Idea: Google, “A Year In Search”
Watch Googles A Year In Search campaign through the years:
A Year In Search 2020: https://www.youtube.com/watch?v=rokGy0huYEA
A Year In Search 2019: https://www.youtube.com/watch?v=ZRCdORJiUgU
A Year In Search 2018: https://www.youtube.com/watch?v=6aFdEhEZQjE
- What is the consumer insight behind the broader campaign?
- What is the Big Idea this campaign leverages?
- How has this campaign lived across creative mediums? Share some examples. (TV, PR, Print, Digital, etc.)
- In addition to the Big Idea, what does the campaign communicate to consumers? (You can share items on Google as a company, how Google works, how consumers use Google, values, emotions, etc.)
You may submit your assignment on a Word or Powerpoint document.
