1- Key Resources

     A- Identify key resources and put them to the five test:

     B- Is it hard to copy?

     C- Does it depreciate slowly?

     D-  Is its value controlled by your company?

     E-  Is it now easily substituted?

     F-  Is it better than competitors similar resources?

2- Key Processes

A- Processes

B- Rules and metrics

C- Norms