09 Nov CASE STUDY MEMO
YOU ARE TO CREATE WHAT IS TERMED “AN EXECUTIVE SUMMARY” OF THE ATTACHED BRIEF CASE STUDY. YOU SHOULD INCLUDE ALL FACTS NECESSARY FOR THE READER TO MAKE AN INFORMED DECISION AS TO WHAT ACTION SHOULD BE TAKEN IN REGARD TO THE CASE. THIS SUMMARY SHOULD BE A SINGLE PAGE AND SHOULD INCLUDE BOTH POSITIVE AND NEGATIVE INFORMATION. YOU MAY CONCLUDE, IF YOU WISH, WITH A RECOMMENDATION FOR A PARTICULAR ACTION BUT YOUR REPORTING OF THE FACTS MUST BE OBJECTIVE TO ALLOW THE READER TO MAKE AN INDEPENDENT AND INFORMED DECISION.
