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11 Nov The marketing plan must be written to the parent company board of directors in the simulation. The marketing plan is to be

Posted at 00:48h in Business & Finance / Accounting by

The marketing plan must be written to the parent company board of directors in the simulation. The marketing plan is to be written in formal business language as an executive summary and will include the following:

  1. A financial and market performance report to date.
  2. Strengths, weakness, opportunities, and threats (SWOT) of customers, competition, company strengths and weaknesses, and major threats and opportunities for the upcoming year.

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