Provide a description of the rationale and complexities that were taken into account from the perspective of each company including the political, economic, socio-cultural, legal and technological factors for the geographic areas where they have grown. 

2) How have the companies used international operations to sustain and grow their competitive advantages?

3) What incremental economic value has each company achieved through international operations?

4) From your perspective how do you evaluate the results of these decisions to date and the impact on shareholder value?