Week 2 DQs

Market Research 

Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets. What challenges would you face to ensure accurate data gathering in the market and what recommendations would you make to overcome those challenges?  Respond to at least two of your classmates’ postings.

Customer Loyalty 

Successful companies recognize that high satisfaction leads to high customer loyalty. Provide an example of a company to which you are loyal in terms of buying products or services. What marketing actions does the company take to promote your loyalty and satisfaction?   Respond to at least two of your classmates’ postings.