Final Marketing Plan proposal due by 11:59 PM EST on Day Seven. APA formatting is required along with a cover page and a resource page which is not included in the final page count.

• The final paper should be approximately 10-12 pages.
• It should consist of the information from your milestone papers along with information from our discussion board postings.
• Feedback from the Milestone papers must be incorporated
• All key components of a marketing plan must be represented.
• Cover Page
• Table of Contents
• Company Overview/Executive Summary
• New Product or Redefined Product Summary (why is this important to introduce now?  How does it support the mission, vision and core values?
• Competitor Analysis and Identifiable Gaps
• Target Market Determination
• The use of e-commerce and social media
• The marketing mix
• The promotional mix
• Consumer buying behavior
• The impact of the pandemic on the company’s approach to sales and marketing
• Product Lifecycle including the graph
• Measurements of success, metrics
• Summary
• Resource Page