Proctor & Gamble Scope Canada
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Discussion Plan for Proctor & Gamble Scope Canada: Up to six days of Discussion beginning April 13th.

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Day 1:Student Preparation

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• Read Case thoroughly (12 pages with data)
• Summarize the case in five (5) sentences
• Make TYPED notes on changes in Canadian mouthwash market over past three years
• Make TYPED notes on Scope and competitors’ pricing and market shares
• TYPED evaluation of Scope’s performance during last 3 years (think carefully and justify your conclusions)

Requirements: MLA | Case Study | 2 pages, Double spaced

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