Using a product that you regularly purchase as the example (any good  or service that is not the same as your Course Project), write a one and a half – two -page summary that answers the following four questions.

1. Who are the target customers?
2. What do the target customers want?
3. What other products, companies, or disruptive technologies is it competing with?

Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.