22 Feb The surge of internet usage and digital technology has led to the rise of various social media platforms
The surge of internet usage and digital technology has led to the rise of various social
media platforms. Marketers are now riding the social media wave to engage consumers.
Instructions:
There are 2 parts to this assignment:
1. Select a brand (i.e. Nike, Walmart, Coca Cola, etc.) that you frequently use.
2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube,
etc.) to their other digital and traditional marketing channels (TV, website, eMail).
Please address the following:
• List the number of current followers they have on 3 of the major social media
platforms they are utilizing. 25% of grade
• How do they leverage the use of influencers to promote their brand? 25% of
grade
• In your opinion, and assuming a $1 mil ad spend, what percentage should be
spent on: 25% of grade
o Social media
o Other digital & traditional
• One-paragraph summary of concluding thoughts & opinions 25% of grade
Requirements:
• A one-page Word document with your name, title of assignment & date in the
footer
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ALL RIGHTS RESERVED
• Proper college-level grammar is required. APA format, including any in-text
citations.
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.
