11 Mar What strategy does Nestle follow in emerging markets?
Order Instructions
Answer the following in a well written comprehensive answer (no less than
350 words).
1. What strategy does Nestle follow in emerging markets? How does it differ from their strategy in developed economies? (Specifically, discuss whether it is a global, localization/regionalization, or transnational strategy). Provide specific evidence to support your claim from the case
2. What do you believe is their overall strategy worldwide? (Again, specifically, discuss whether it is a global, localization/regionalization, or transnational strategy). What evidence in their management do you find to support this?
