Develop the skills to assess the success of the plan.

• Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
• Demonstrate how to build a competitive advantage through functional level strategy

Prompt:

Prepare a strategic plan that contains the following sections:

• Executive Summary
• Company Overview (with ticker symbol)
• Company History
• Products and or services
• Operations
• Vision
• Mission Statement
• Corporate Values & Culture
• SWOT Analysis
• Competition
• Management team/Leadership
• Financial Outlook
• Strategies
• Conclusion

• Your company selection must be listed on either the NASDAQ or NYSE.
• To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
  • Nasdaq Company Search
  • NYSE Company Search
• You may review the sample strategic plans shared in the resource section.
• Review the examples listed below
  DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
• You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles).
• Minimum 12 full pg of content (Word Document) of strategic material (does not include cover pg, executive summary nor reference pages); DO NOT GO OVER 14 pg