09 Apr OL 215 Final Project Two Milestone One Guidelines and Rubric
For this assignment, due in Module Six, you will submit a one- to two-page document that will provide a profile of your chosen struggling company (from the list below). This milestone will serve as a rough draft and must cover the critical elements below. You are expected to provide a minimum of two to three paragraphs for each of the three critical elements, which include: management planning, employee’s perception and organizational culture, and communication. Be sure to focus on the company at the time of their struggle. Instructor feedback should be applied to your Final Project Two submission.
Toyota (specific to recalls over the last decade)
Toyota.com
Looking Under the Hood at Toyota- What Went Wrong?
What Really Happened to Toyota?
Can Toyota Recover Its Reputation for Quality?
WorldCom
Ex-WorldCom CEO Ebbers guilty
WorldCom Accounting Scandal
Enron
Enron Case Study
Enron Scandal (4:48)
Motorola
What Happened to Motorola
10 Reasons Why Motorola Failed
Eastman Kodak
Kodak Moments Just a Memory as Company Exits Bankruptcy
Kodak CEO Talks Company’s Future
Eastman Kodak Files for Bankruptcy
Specifically, the following critical elements must be addressed:
I. Profile of a Struggling Company
a. Assess how the management planning practices interfere with or prohibit the organization’s ability to optimally function. You could consider
using the fundamental principles of management in your explanation.
b. Describe how the employees’ perception and organizational culture have been impacted by management’s performance. You could consider
the connections between management and its impact on culture.
c. Explain how communication has played a part in management’s inability to increase employee performance. You could consider the connections
to specific communication barriers that exist within the organization.
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
