Pretend that we are a panel of representatives from a funding source that has $5,000
ready to donate to an initiative that we can back.  Educate us about PTSD population and plan an initiative to help them.   

slides 6:

Tell us about your population. Why should we care about them? What is their
history? What are their presenting problems? What are their needs? Why is it
important to educate the general population about the problem they are facing?
What resources already exist for this population? How are they currently being
used?
What needs aren’t being met? Propose a solution and lay out the logistics.
Tell us how you will use the $5,000. Be clear and specific about how you will
allocate each dollar.