B. Recommendation 2 (1 – 2 pages)

1. [Title sentence here.]

(State the essence of the second marketing strategy recommendation in one sentence. Highlight the sentence in bold. Because the sentence addresses the firm’s marketing strategy, it should be broad, not at the tactical level.)

2. Base section(s): (Indicate which previous section(s) Recommendation 2 is based on.)

3. Rationale for Recommendation 2

(Based on your analysis in the previous sections, provide your team’s rationale for the second recommendation by describing what aspect of the firm’s marketing strategy should be changed or modified and why. This should be a paragraph with 10 lines or more.)

4. Marketing tactic B1

(Describe a specific marketing activity at the tactical level that the firm should perform in its marketing mix to implement the second recommendation. Be as specific as possible. This should be a paragraph with 5 lines or more.)

5. Marketing tactic B2

(Describe another specific marketing activity at the tactical level that the firm should perform in its marketing mix to implement the second recommendation. Be as specific as possible. This should be a paragraph with 5 lines or more.)