Read the recent article from the Wall Street Journal in the link below and answer five questions (2 points per question) as thoroughly as you can (no page limit). The link has two options in case you have an issue with access.    

(Link Option 1) https://www.wsj.com/articles/why-its-guys-night-out-at-the-movies-11649249843 (Links to an external site.) 

(Link Option 2) ‘Morbius’ Is the Latest Movie Drawing Hollywood’s Most Loyal Audience_ Young Men – WSJ.pdf

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1. Which segment of the U.S. population is returning to movie theaters in the greatest numbers at this point?

2. What types / genres of movies seem to best appeal to the market segment you described in the previous answer?

3. In your own words, explain what this statement means: "The bifurcation has become a self-fulfilling prophecy".

4. What recommendations would you make to both movie studios and theaters that would help attract other segments of the U.S. population back to the movie theater?

5. What metrics does the movie and theater industry use to measure its activity and success? 

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