For Starbucks

What steps can this company take now in order to ensure profitability in future years? For example, is there something that the company does now, but should drop? Or something that the company doesn’t do now, but should add? 

You can also use this section to make any other general recommendations — for example, if you were hired by the CEO as a consultant, what important strategic, operational, or tactical steps would you recommend for the company?