WorthPoint is an online service letting customers determine the likely resale value of their art, antiques and collectibles. WorthPoint offers a vast database of historical prices for auction sales of personal property, focusing mostly on antiques and collectibles. It is especially popular with antique shop owners and serious collectors, but can also be used to value just one or two items – typically of interest to those who have inherited "grandma's china." As you read the WorthPoint case, be thinking about these questions:

• What was the original business model conceived by Will Seippel? 
• How did the business model change through the years? Why?
• Would you call WorthPoint a success today? Why or why not?