27 Apr Apple Inc. Marketing

Order Instructions

1. You are the Chief Marketing Officer at APPLE and your boss, Tim Cook,

CEO, has requested a detailed, strategic update on the future direction of the

iPhone product line, but also the APPLE portfolio of products and services

overall. What do you tell him? Make certain to include any thoughts on

challenges for product development, competitive landscape, global marketing

 

research; customer feedback; pricing; language, culture, differing strategies,

promotions, etc in your writeup.

 

Reference Book : Global marketing Management-eighth Edition

Masaaki Kotabe/Kristiaan Helsen

 

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