Please review the case study provided on page 67 of your textbook “Watch Out All Retailers, Here Comes Amazon; Watch Out Amazon, Here Comes Other Competitors” and answer the followings:

• Can any firm beat Amazon in the marketplace for retailers? 
  • If yes, how can they do it in regards to competing with Amazon? 
  • If not, why not? Please justify your argument by providing the peer-reviewed sources.
• Please evaluate the formidability/competitiveness of Google and Amazon.  
• Assess Amazon’s major strengths and weaknesses and provide your understanding of Amazon’s compatibility. 
• Research about www.Jet.com as a potential competitor for Amazon and explain your analysis/conclusion.