Hi all,

I'm stuck on a short paper and need some help.  Here's the prompt:

 "As an operations management professional, you will be asked to examine companies’ operational processes, identify performance gaps, and  recommend quality-driven strategies that will cut costs, increase profits, and enhance differentiation. In this assignment, you will practice these skills in the  evaluation of Starwood Hotels’ quality improvement efforts. This exercise will help you prepare for Milestone One, due in the next module. Prompt: View the video “Starwood Hotels—Process Performance and Quality” (available through the MyOMLab link on the left-side navigation). 

Imagine you are the operations manager for Starwood Hotels. You have been tasked with conducting an analysis of the company’s quality improvement  initiatives. Compose a short paper that addresses the following: 1. Evaluation: What processes and activities would you investigate? What questions should be asked? 2. Recommendations: What recommendations would you make to Starwood to cut costs and increase profits? 3. Analysis: What does Starwood do to promote quality and differentiate themselves from the competition? How is their service unique? 

 In your response, be sure to discuss each of the following eight topics and how they relate to this company:  Total quality management (TQM)  ISO 9000  Six Sigma  Define, measure, analyze, improve, and control (DMAIC)  Considerations of other stakeholders  Cost  Response  Quality as it relates to differentiation  Guidelines for Submission: Your paper must be submitted as a 5- to 7-page Microsoft Word document with double spacing, 12-point Times New Roman font, and  one-inch margins. Any citations should be formatted according to APA style. "

Attached is the format I've set up, plus reference page. 

Thanks for your help!