17 Jul Submit a 2-3-page paper in which you continue to build the marketing plan for your t-shirt company in the apparel industry. This paper will consist of three sections: B2B or B2C b
Submit a 2-3-page paper in which you continue to build the marketing plan for your t-shirt company in the apparel industry. This paper will consist of three sections: B2B or B2C business, wants and needs, and societal marketing. Your paper needs to be in APA format, include a title page, and a reference list.
Section 1: T-shirt Company as a B2B or B2C (2-3 paragraphs)
- Identify your company as a B2B or B2C market
- If you select B2C, include an analysis of consumer buying behavior. If you select B2B, include an analysis of business buying behavior.
Section 2: Wants and Needs (2-3 paragraphs)
- Identify the needs from the consumer perspective for your product
Section 3: Societal Marketing (2-3 paragraphs)
- Identify the societal marketing contributions
- Describe how it will benefit society’s interest
- Describe how this will relate to the buyer
In this class we will be discussing the basic foundations of marketing. Your weekly class project is to apply each of our weekly marketing components to be used for your fictional
t-shirt company, as discussed in the Course Project Introduction section.
For this paper, you are creating your own t-shirt company where your t-shirts will be sold online and in retail locations. You will choose one of the following options below. Whichever option you choose, you will continue to use this option for each weekly course project assignment. The weekly projects will build towards your final marketing plan for your t-shirt company.
You will only be choosing ONE of the options. Choose one option for your t-shirt company:
Option 1: Low cost t-shirt company
· T-shirt selling price $5.00 each
· High sales volume of t-shirts (i.e. a high # of t-shirts are sold each year)
· Lower profit margins (i.e. the profit from each t-shirt sold is minimal)
Option 2: Medium cost t-shirt company
· T-shirt selling price $30.00 each
· Medium sales volume of t-shirts (i.e. a medium # of t-shirts are sold each year)
· Medium profit margins (i.e. the profit from each t-shirt is medium)
Option 3: High cost t-shirt company
· T-shirt selling price $150.00 each
· Low sales volume of t-shirts (i.e. a low # of t-shirts are sold each year)
· High profit margins (i.e. the profit from each t-shirt sold is high
