08 Aug Write a professional email in which you address the three topics the executives requested.
Th submit a business email in response to the scenario below.
Purpose
This assignment is designed to teach you the following:
- Gathering secondary and primary research
- Analyzing the communication strategies of a specific cultural group
- Applying business writing principles
- Writing a professional email that is clear and concise
Scenario
The executives at your financial investment firm need more information on how to make a positive impression on their potential new clients. They have asked you to send them an email describing their potential clients’ communication preferences. They have specifically asked you to research and report on these three topics:
- Medium preferences. You are expected to describe which mediums business executives use and avoid while communicating in your clients’ culture.
- Business presentation preferences.You are expected to focus on how one should adapt a business presentation with a slide deck in that culture. You should not write about how people conduct business meetings because you have already explained this in your presentation.
- Business writing preferences. You are expected to explain the unique writing behaviors of that culture. You should also describe how one should follow-up in writing after a meeting.
Remember that the potential clients speak English, so the executives won’t need to translate any information for their clients.
Your email will address the best business practices of the country you have already researched and presented on (Brazil, Mexico, Singapore, China, Italy, Sweden, Germany, the United Arab Emirates, Israel, and Kenya). You should not choose a different country.
Your Task
Write a professional email in which you address the three topics the executives requested. Your analysis should be based on your knowledge of these cultural dimensions: high vs. low context, individualism vs collectivism, power distance, uncertainty avoidance, time orientation, assertiveness, and verbal and nonverbal communication.
