You will write a paper on the new or enhanced product/service you will present about in Week 7.

Your paper will cover the following items:

• The name of the product/service and brief explanation
• The problem(s) the product/service solves
• How you came to this conclusion
• Your pricing strategy
• Marketing budget
• Tools at your disposal for effective marketing
• Proposed integrated marketing communications solutions
• Length of time the product will survive in its first iteration
• How you will manage a second iteration within the product lifecycle
• Elaboration of your presentation
• Responses to the questions your peers presented

Paper should be a minimum of 1000 words, excluding your reference section and title page. The documents should be submitted in word, double-spaced, with consistent 1-inch margins on each page and font consistent with APA guidelines.