17 Aug Review Amazon’s supply chain. How is it different from more traditional brick-and-mortar retailers?

1. Review Amazon’s supply chain. How is it different from more traditional brick-and-mortar retailers? [30 points]
2. What are the key advantages to the structure of Amazon’s supply chain and the company’s management of its supply chain operations? Support your analysis with data from the case. [30 points]
3. From the time of the case, what are the challenges facing Amazon? What are the associated supply chain implications? [30 points]
4. What steps would you take to enhance, strengthen or improve Amazon’s supply chain and supporting capabilities? [10 points] 

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