28 Sep Comparing what is planned versus what you recommend is an important part of case analysis
Order Instructions
Comparing what is planned versus what you recommend is an important part of case analysis. Do not
recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strate-
gies to be best among all feasible alternatives. This exercise gives you experience conducting research
to determine what a firm is doing in 2018-2019 and should do in 2020-2021.
Instructions
Step 1:Go to the Coca-Cola corporate website and click on Press Center. Read through the most
recent ten press releases.
Step 2:Determine two strategies that Coca-Cola is actually pursuing. Give some pros and cons of
those two strategies in light of the guidelines presented in this chapter.
Step 3:Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those
two strategies in light of the guidelines presented in this chapter.
