Part 1: Company Strengths, Weaknesses, Opportunities, and Threats

Step 1: Go to the appropriate page in the textbook that describes the detailed case information about your selected company. Read all the sections of the entire case and list what you consider to be the firm's strengths, weaknesses, opportunities, and threats. Consider both internal and external factors when compiling your list. Then, go to that firm’s website and locate and click on the link for Investors. Click Annual Reports and then click 2017 Annual Report or Form 10K. Download this pdf file to your desktop; peruse the information and add to your list of the firm’s strengths, weaknesses, opportunities, and threats.

David, F. R., David, F. R., & David, M. E. (2020). Strategic management concepts and cases: A competitive advantage approach (17th ed.). New York, NY: Pearson Education. ISBN-13: 9780135203699