he video discusses the emergence of e-commerce growth due to the pandemic. Shopify's COO at the time discusses the growth of online shopping and the need for companies of all industries to have a website and online marketing presence to compete.

After watching, answer the following question:

1) What did the video state as critical for companies operating e-commerce sites today?

2) Based on the other material this week, what else do you think is critical for companie's to embrace as strategies to market their websites? Provide an example of an e-commerce site you believe does well with this marketing tactic.