29 Nov For this task, you will complete the Module Four worksheet detailing a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a specific heal
Overview: For this task, you will complete the Module Four worksheet detailing a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a specific healthcare organization’s service or product. Focus on a specific product or service within one of the healthcare organizations you selected from the worksheet (the Mayo Clinic, Johns Hopkins, or the Cleveland Clinic). Based on your SWOT analysis, you will then propose an additional service or product to market for the organization, while also comparing it to a competing healthcare organization’s service or product.
This task is designed to provide practice for the analysis, service proposal, and competition analysis that you will complete as part of Final Project Milestone Two in Module Five.
Prompt: Complete the following critical elements in the Module Four Worksheet:
• SWOT: ○ Identify three strengths for the healthcare organization’s service or product that you chose, explaining what makes these elements strengths.
○ Identify three weaknesses for the healthcare organization’s service or product that you chose, explaining what makes these elements weaknesses.
○ Identify three opportunities for the healthcare organization’s service or product that you chose, explaining what makes these elements opportunities.
○ Identify three threats for the healthcare organization’s service or product that you chose, explaining what makes these elements threats.
• Additional Service/Product: What additional service or product would you propose to market for this organization? Why?
• Competing Service/Product: In making your proposal, identify a competing healthcare organization’s similar service or product—one that you think is effective. Briefly describe why you feel it is successful.
Rubric
Note: Be sure to apply instructor feedback on this worksheet task to your Final Project Milestone Two due in Module Five—especially the sections on the situational analysis, service proposal, and competition analysis that you will need to consider when completing your final healthcare marketing and communication plan.
Guidelines for Submission: Do not alter the worksheet or submit the assignment in the form of an paper. For this and all worksheets, you are not required to include a cover page. You are expected to provide in-text citations for your sources and a reference list at the end of the worksheet.
Textbooks Link:https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks
Healthcare Marketing: A Case Study Approach, Part II Introduction “The Five Ps of Healthcare Marketing” and Chapters 5 and 6
Essentials of Healthcare Marketing, Chapter 2, pages 61-66: “Situational Assessment”
Articles:
https://journals.lww.com/pqs/Fulltext/2020/01000/Strengths_Weaknesses_Opportunities_Threats.8.aspx
https://www.mindtools.com/a4wo118/smart-goals
IHP 510 Module Four Worksheet
For this task, focus on a specific product or service within one of the healthcare organizations you selected from the worksheet (the Mayo Clinic, Johns Hopkins, or the Cleveland Clinic). You will complete a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats to that specific product or service. Do not alter the worksheet or submit the assignment in the form of an essay. Replace bracketed text with relevant information. For this and all worksheets, you are not required to include a cover page. You are expected to provide in-text citations for your sources and a reference list at the end of the worksheet. Based on your SWOT analysis, you will then propose an additional service or product to market for the organization, while also comparing it to a competing healthcare organization’s service or product.
This task is designed to provide practice for the situational analysis, service proposal, and competition analysis that you will complete as part of Final Project Milestone Two in Module Five.
To complete this worksheet, first review the module resources.
Next, review the following webpages. Select one of the organizations and one of its product or services to analyze:
Mayo Clinic: Products and Services
Cleveland Clinic: Institutes and Departments
Complete the following sections for the organization’s service or product that you chose. Replace the bracketed text with the relevant information.
Part I. Complete the SWOT for the selected organization.
List at least 3 strengths and explain what makes them strengths.
[Insert text.]
List at least 3 weaknesses and explain what makes them weaknesses.
[Insert text.]
List at least 3 opportunities and explain what makes them opportunities.
[Insert text.]
List at least 3 threats and explain what makes them threats.
[Insert text.]
After completing the SWOT components for the chosen organization, address the following:
What additional service or product would you propose to market for this organization? Why?
[Insert text.]
In making your proposal, identify a competing healthcare organization’s similar service or product—one that you think is effective. Below, identify the service/product and briefly describe why you feel it is successful.
[Insert text.]
Be sure to apply instructor feedback on this worksheet task to your Final Project Milestone Two, due in Module Five, especially the sections on the situational analysis, service proposal, and competition analysis that you will need to consider when completing your final healthcare marketing and communication plan.
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IHP 510 Module Four Worksheet Guidelines and Rubric Overview: For this task, you will complete the Module Four worksheet detailing a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a specific healthcare organization’s service or product. Focus on a specific product or service within one of the healthcare organizations you selected from the worksheet (the Mayo Clinic, Johns Hopkins, or the Cleveland Clinic). Based on your SWOT analysis, you will then propose an additional service or product to market for the organization, while also comparing it to a competing healthcare organization’s service or product. This task is designed to provide practice for the analysis, service proposal, and competition analysis that you will complete as part of Final Project Milestone Two in Module Five. Prompt: Complete the following critical elements in the Module Four Worksheet:
• SWOT: ○ Identify three strengths for the healthcare organization’s service or product that you chose, explaining what makes these elements strengths. ○ Identify three weaknesses for the healthcare organization’s service or product that you chose, explaining what makes these elements
weaknesses. ○ Identify three opportunities for the healthcare organization’s service or product that you chose, explaining what makes these elements
opportunities. ○ Identify three threats for the healthcare organization’s service or product that you chose, explaining what makes these elements threats.
• Additional Service/Product: What additional service or product would you propose to market for this organization? Why?
• Competing Service/Product: In making your proposal, identify a competing healthcare organization’s similar service or product—one that you think is effective. Briefly describe why you feel it is successful.
Rubric Note: Be sure to apply instructor feedback on this worksheet task to your Final Project Milestone Two due in Module Five—especially the sections on the situational analysis, service proposal, and competition analysis that you will need to consider when completing your final healthcare marketing and communication plan.
Guidelines for Submission: Do not alter the worksheet or submit the assignment in the form of an essay. For this and all worksheets, you are not required to include a cover page. You are expected to provide in-text citations for your sources and a reference list at the end of the worksheet.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
SWOT: Strengths Meets “Proficient” criteria and demonstrates keen insight into what makes the elements strengths
Identifies strengths, explaining what makes them strengths
Identifies strengths, explaining what makes them strengths, but response has gaps in detail, clarity, or logic
Does not identify strengths, explaining what makes them strengths
16
SWOT: Weaknesses Meets “Proficient” criteria and demonstrates keen insight into what makes the elements weaknesses
Identifies weaknesses, explaining what makes them weaknesses
Identifies weaknesses, explaining what makes them weaknesses, but response has gaps in detail, clarity, or logic
Does not identify weaknesses, explaining what makes them weaknesses
16
SWOT: Opportunities Meets “Proficient” criteria and demonstrates keen insight into what makes the elements opportunities
Identifies opportunities, explaining what makes them opportunities
Identifies opportunities, explaining what makes them opportunities, but response has gaps in detail, clarity, or logic
Does not identify opportunities, explaining what makes them opportunities
16
SWOT: Threats Meets “Proficient” criteria and demonstrates keen insight into what makes the elements threats
Identifies threats, explaining what makes them threats
Identifies threats, explaining what makes them threats, but response has gaps in detail, clarity, or logic
Does not identify threats, explaining what makes them threats
16
Additional Service/Product
Meets “Proficient” criteria and demonstrates sophisticated understanding of the needs for services and products of healthcare organizations
Proposes an additional service or product to market for the healthcare organization, providing rationale
Proposes an additional service or product to market for the healthcare organization, providing rationale, but response has gaps in detail, clarity, or logic
Does not propose an additional service or product to market for the healthcare organization
16
Competing Service/Product
Meets “Proficient” criteria and demonstrates sophisticated understanding of what makes services and products effective in healthcare organizations
Identifies a competing healthcare organization’s similar service or product, describing why it is effective
Identifies a competing healthcare organization’s similar service or product, describing why it is effective, but response has gaps in detail, clarity, or logic
Does not identify a competing healthcare organization’s similar service or product
16
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Articulation of Response
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to- read format
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
4
Total 100%
- IHP 510 Module Four Worksheet Guidelines and Rubric
- Rubric
