Discussion Board 1

Select a company that exemplifies giving back to the communities in which it operates. Visit its corporate Web site to find out as much as possible about its contributions to society.

Learning to write in multiple genres is a valuable skill for a professional marketer. Create an article that could be used for advertising or public relations. Your professional article should include the following:

• An overview of the societal marketing practices of the chosen company
• The type of promotions undertaken to support the programs

• ANALYSIS: Build upon the article you wrote last week and analyze how the societal marketing used by the company fits within its overall mission and what type of target audience it is likely to positively affect. Your analysis must be substantiated by research from articles in the library's full-text databases.
• APPLICATION: How can this type of information on consumers be used by the marketing manager in his or her marketing communications and strategy?