Primary Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

For this Discussion Board, please complete the following:

Strategic evaluation of a company requires managers to consider the reasons why one company has a competitive advantage over another. When managers make decisions to compete, they also need to reflect on ethical implications. Competitive advantage can be created when information technology is used to collect and interpret data.

Read the following article:

• Digital Transformation – How to Differentiate and Create Competitive Advantage in the Digital Era  (link below)

https://www.ibm.com/blogs/think/uk-en/digital-transformation-how-to-differentiate-and-create-competitive-advantage-in-the-digital-era/

Please answer the following questions:

• Explain what a company’s highest priority should be when creating a competitive advantage?
• What is an example of a competitive advantage that is created by using information technology?
• In your opinion, what are the ethical considerations when using information technology to create a competitive advantage?