Students will develop a Marketing Plan for the same brand that they analyzed in the Mid-term. The Plan is to be focused on a fictional product launch, and the document should follow the fol

31 Dec Students will develop a Marketing Plan for the same brand that they analyzed in the Mid-term. The Plan is to be focused on a fictional product launch, and the document should follow the fol

Posted at 13:48h in Business & Finance / Marketing by

Students will develop a Marketing Plan for the same brand that they analyzed in the Mid-term. The Plan is to be focused on a fictional product launch,
and the document should follow the following sections:
1. Executive Summary
2. Mission and Vision
3. Situation Analysis
4. Target (Develop 2 Buyer Personas)
5. Objectives (Develop 2 Objectives and their respective KPI)
6. Strategic Approach
7. Tactics and Channels
8. Implementation
9. Evaluation and Control
Students are to work with the brand that was already assigned to them for the Mid-term Assessment.
Students are free to use all the Marketing models learnt in class as they see fitting the most for each one of the Plan’s sections.