PRODUCTS AND SERVICES

What is the definition of a product or service? Consider the differences between the types of products and services and how they will help shape a marketing plan.

Post your thoughts about how pricing contributes to the definition of Product/Service. Consider how pricing affects the perception of value, and where a product might be offered for sale.

How, according to you, does placement contribute to the successful distribution of a product or service?

Discuss your thoughts about what the major elements of promotion are. 

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