Review the Chapter 5 Case Study: "Goggle's Foray into 'Device Makers' in Its Search for the Next Big Thing" and the Chapter 6 Case Study: "Has Proctor & Gamble Fully Recovered From Its 2005 Acquisition of Gillette?" in the textbook and respond to the questions related to each case.

After responding to the case study questions, provide a 500-word argument as to which lesson learned was the most important in the reading. Justify your answer using specific points from both cases.

DePamphilis, D. (2015). Mergers, acquisitions, and other restructuring activities (8th ed.). New York, NY: Elsevier Academic Press. ISBN-13: 9780128013908