Assignment Content

1. Many digital and social media sites are widely used in marketing strategies. We will review several in class. You may select ANY brand or company for this exercise.

   Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visual elements. I will accept a video presentation in place of the speaker's notes if you prefer to provide the information in that format.

   Complete the following in your presentation:

   • Identify a company that could benefit from better use of social media.
   • Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
   • Use a separate slide for each social media/digital channel including the pros and cons or strengths and weaknesses. Please include the pros and cons on the slide itself. List at least 3 of each, you can include several if applicable.
   • Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis. What social media or digital platforms will be recommended? Be sure to discuss how the online strategy will be implemented.
   • Determine key performance indicators to measure the success of the online strategy.