After reading both chapters this week, the following will evaluate both chapters in combination of building central view-points. Bring in outside references as well to support your paper.You task in this assignment is to conduct an article reflection in a 2-3 page paper addressing the following:

1. What does it mean to be data driven in today's digital marketing environment?
2. Why is blockchain a big propeller of digital marketing when it comes to using data?
3.  Where do you believe the future of data is going when it comes to supporting marketing and technology?

This paper should be double spaced, Times New Roman, 12 PT Font, in APA format. A title page and references page is expected, but does not count towards the 2-3 page minimum. A minimum of 3 references are expected.