Basic principles of market research ? Product and branding concepts ? Developing and managing products ?(3 pages cover these topics)? 2. Basic principles of pricing ? Principl

16 Jul Basic principles of market research ? Product and branding concepts ? Developing and managing products ?(3 pages cover these topics)? 2. Basic principles of pricing ? Principl

Posted at 10:36h in Business & Finance / Marketing by

1. Basic principles of market research • Product and branding concepts • Developing and managing products (3 pages cover these topics)

2. Basic principles of pricing • Principles of pricing strategies • Principles of distribution management

(3pages cover these topics )

3. Impact of emerging trends on retailing. • Changes in Direct Marketing • Integrated Marketing Communications (3pages cover these topics)

4. Factors that favor personal selling. • Types of sales promotions ( 3pages cover these topics)