23 Aug Describe the different ‘types’ of strategic alliance structures that can ?exist and some of the tradeoffs of each (e.g., equity and non-equity ?alliances). How do you know if a strate
in 250 words with references answer the following
Describe the different "types" of strategic alliance structures that can exist and some of the tradeoffs of each (e.g., equity and non-equity alliances). How do you know if a strategic alliance is "successful"? What criteria can you use to judge this?