25 Aug Explain how adjusting the customer service level could improve a marketing mix and how the current fourth industrial revolution/attention economy impacts these efforts. Provide examples to support your claims.
INSTRUCTIONS
Complete the following for the Module 3 homework assignment:
The key to marketing excellence is a sense of continual improvement, and as such, marketers must be constantly researching the rapidly emerging global marketplace and adjusting and adapting strategies to meet these requirements. When answering the questions below, remember marketers are facing an ever-crowded attention economy marketplace and there is a clear need to think harder about how to survive and thrive. Traditional marketing is a mandatory foundation, but the application of new strategies is essential, such as influencer marketing, business-to-individual marketing strategy driven by artificial intelligence, and many other emerging methods. Respond to the prompts below:
Explain how adjusting the customer service level could improve a marketing mix and how the current fourth industrial revolution/attention economy impacts these efforts. Provide examples to support your claims.
Discuss the life cycle of a product in terms of its probable impact on a manufacturer’s marketing mix. Has the advent of the fourth industrial revolution and artificial intelligence changed the rate of impact? Include examples such as but not limited to personal computers.
What are the advantages and disadvantages of shopping for clothing on the Internet?
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Rubric Name: HOMEWORK ASSIGMENT RUBRIC
Criteria EXCEPTIONAL
AVERAGE
ADEQUATE
UNACCEPTABLE
Criterion Score
Has the assignment been answered
6 points
An excellent report that exhibits interest in the subject. Has answered the assignment as a professional marketer.
4 points
A summary of the assignment that exhibits interest and familiarity in the topic along with an ability to grab the reader’s interest. Explained and answered the questions posed
3 points
Little evidence of interest in the topic. A bare minimum summary exhibiting a lack of thoughtfulness and interest in creating a quality paper. One paragraph responses.
2 points
No Interest in the topic. Did not follow directions
Score of Has the assignment been answered,
/ 6
Concept Dvelopment
6 points
Evidence of documented data and opinions, clear and concise development of concepts and conclusions. Exhibits critical thinking and develops a host of meaningful concepts and illustrations that include theory text and additional resources.
4 points
Includes a thoughtfully written analysis that develops a host of meaningful concepts and illustrations that include theory text and additional resources
3 points
A bare minimum paper exhibiting a lack of subject enthusiasm and theory. The concepts developed in the paper are not according to the assignment and is marginally explained. No mention of theory text or any other resources
2 points
Has not submitted a paper that exhibits meaningful marketing concepts and analysis. Paper lacks any substantial effort to provide college level work
Score of Concept Dvelopment,
/ 6
Criteria
6 points
Thorough analysis and demonstrates a thoughtfully crafted logical flow of information, including a solid understanding of concepts, techniques, and tools.
4 points
Paper clearly evidences, some analysis and demonstration of Marketing concepts, techniques and tools in marketing
3 points
The paper evidences marketing knowledge, however it exhibits few, if any, references to the core topics related to subject
2 points
The student is not able to transfer the essence of marketing ideas and analysis in a logical and thoughtful manner in order to conceptually develop an acceptable paper
Score of Criteria,
/ 6
Writing Quality
6 points
Very well written with excellent information flow, illustrations, exhibits, and layout.
4 points
Clearly written, proofed, and exhibits a logical flow of information using appropriate headings and sub headings.
3 points
Information flow is not logically organized. Lacks clarity. Minor writing errors. Student did not proof read draft before submission.
2 points
Lacks clarity and the text are poorly organized. Exhibits incorrect use of grammar; spelling errors and weak sentence structure.
Score of Writing Quality,
/ 6
Biblography
6 points
Includes a significant number of sources and correctly cited in the APA citation style.
4 points
Several resources are appropriately cited using APA style.
3 points
Uses only a few relevant sources. Bibliographic citations may or may not follow APA style within the document and the list at the end.
2 points
No credible sources are used. May or may not use APA style citations.
Score of Biblography,
/ 6
TotalScore of HOMEWORK ASSIGMENT RUBRIC,
/ 30
OVERALL SCORE
EXCEPTIONAL
22.5 points minimum
AVERAGE
17.5 points minimum
ADEQUATE
12.5 points minimum
UNACCEPTABLE
0 points minimum
Requirements: Long enough
