25 Aug Identify your target audience/consumer group (who are your target consumers? what traits/interests define them?)
Essay–1000 words–worth 20%U
Along with your print ad, please submit an essay that explains why you designed your ad the way you
did.
• Identify your target audience/consumer group (who are your target consumers? what traits/interests
define them?)
• Explain your advertising strategy (how have you targeted your target consumers?)
• Outline your rhetoric choices (language and image: what aspects of rhetoric have you used and
why?)
Formatting
Ensure your work is 1.5 or double-spaced.
Ensure that your file name includes your name. (Again: use the template) Keep
copies of ALL your pieces on your computer / backed up online.
Referencing
If you take information from another source, you must cite this source – otherwise you commit
plagiarism.
In-text citations: Use parentheses, e.g. Smith (2010, 7) explains that …
Note: Footnotes are not used to indicate the source of citations. Use them only to provide
additional information (e.g. a translation, a definition etc.) or to further discuss a topic. Number
them consecutively throughout the text and use single line spacing.
Reference section: You may use any reference style you like (e.g. APA, MLA, Harvard etc.). Just be
consistent and please indicate the reference style you chose, e.g. References (APA). These references
do not count towards your overall word count.
Referencing copyright-free images:
“Image title” by Owner is licensed under CC license. If you wanted to shorten it, you could also use a
hyperlink to provide the license link, e.g. “Black and White” by Mukul Wadhwa is licensed under CC BY-Media Writing: Rhetoric & Practic
Word Length: The essay should be 1000 words +/- 10% (headline excluded). Please indicate the word
count at the end of the piece.
Feedback round:
Peer editing:U Bring a U draft of your essay to our tutorial in Week 5. In teams, you will get time to edit each others drafts and improve your essays. Again: it’s all work in progress.
Requirements: 1
World running shoes, Chinese XStep shoes
With a rebound rate of up to 85% and a density as low as 0.08g/cm3, it is 15 times lighter than a hair strand
The forefoot propulsion efficiency is as high as 78.3%.
