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How does a health care administrator determine which social media tool is most appropriate for an intended audience or health message? Using social media tools to communicate health messages offers many benefits including instantaneous feedback, establishing a networked community, and enhanced information dissemination. With these thoughts in mind, how might these benefits transcend into the marketing of a new health care service?

• Describe the health service for which you intend to develop a marketing plan, including an explanation of why this service is needed and the potential target audience for this service.
• Describe the two social media tools you selected for your marketing plan.
• Explain how the social media tools you selected are most appropriate for your intended audience and health service in your marketing plan.