The following video discusses a very important part of marketing–market segmentation. Further, there is some discussion about how segmentation is used to identify clusters of buyers with similar buying traits.  Think about the areas offered that are used to segment buyers (demographics, psychographics, buying patterns, etc.) relative to buying a home.  What factors do you think are key variables to include that help define typical home buyers.  Explain you rationale.  

 video link

 https://youtu.be/zPJtDohab-g