Case Analysis – Drout Advertising Research Project Part 2 

Dear International Data Analytics for Business Executives:

Please read the Data Analytics for Business case assigned for this Learning Module and please analyze and answer the Assignment(s) requested in this Case Analysis. 

Finally, please answer all questions and sections of this Data Analytics for Business Case with great detail and step by step being extremely methodical and accurate in your answers. It is extremely important that for each question and section, you write the entire question and you label and/or place the appropriate headings and subheadings clearly for each part of the question and/or section.

Please address, analyze, and discuss in great detail and thoroughly support and explain the what’s, how’s, and why’s of each of your answers. 

I expect high caliber Case Analysis Reports with top analyses and interesting insights!! If you have any questions, please let me know. I am here to help.

• Summarize the numerical data using descriptive statistics measures, find proportions for categorical variables, examine correlations, and use PivotTables as appropriate to compare average values.
• Compute confidence intervals for means and proportions, and
• Analyze the sampling errors, possibly suggesting larger sample sizes to obtain more precise estimates.