1800-word written executive summary on your new brand. Sections should include brand story (why this brand, why now, inspiration, goals), product story (what you offering), the brand's sales model and strategy, a visual look-book of the offering(s), and a financial plan that will demonstrate how the business makes money, spends money, and receives money via investment required to operate. Financial plan should include year one of operation. Details are greatly appreciated and will enhance your grade. Ex. details about where the product will sell and why it makes sense will demonstrate your strength as an entrepreneur.