Should Boston Beer attack the light beer market? If yes, why and how? If no, why and what should they do? - What is the specific contribution of each form of market res

26 Jan Should Boston Beer attack the light beer market? If yes, why and how? If no, why and what should they do? – What is the specific contribution of each form of market res

Posted at 00:32h in Business & Finance / Marketing by

case study

3 pages

– Should Boston Beer attack the light beer market? If yes, why and how? If no, why and what should they do?

– What is the specific contribution of each form of market research—taste tests, ZMETs, consumption data, etc.—to each of your recommendations?

– How does Boston Beer get “heard” in such a noisy marketplace?

– What could you have done at the start of the Field Study and what can you do now to ensure that you really help Boston Beer management?

Format: MS Word, 1-inch margin, 1.5 spaced, font size 11, Times new roman