This Discussion Board is worth 25 pts. In order to be eligible for ANY credit, you must make ALL 3 required posts to the board and make them on time. The first post should be in RESPONSE TO MY QUESTION and must be at least 250 words (not including the reference list). The 2 additional posts must be thorough REPLIES TO OTHER STUDENTS (at least 100 words each not including the reference list) regarding their posts. All postings must be courteous, thorough, on-topic, and demonstrate knowledge of the subject-matter. Please use complete sentences and proper grammar in all postings. Cite and reference your work properly according to APA 7th Edition using at least two SCHOLARLY sources on the topic specified in your initial post.

Explain how and why marketers go beyond selling a product or service to create brand experiences. Discuss a company with which you have had a good brand experience. Explain their customer engagement marketing strategy.